New Research Provides A Social Media Reality Check
CNW Group and Leger Marketing today announced the results of new research into social media use in Canada (disclosure: CNW Group is a client). The research provides a useful insight into social media...
View ArticleForget The Statusphere. How About The Egosystem?
Earlier this year Brian Solis commented on the trend of people moving from participation on blogs to engagement through micromedia tools like Twitter, FriendFeed, Facebook and so on. The next day he...
View ArticleFive Communications Implications As Twitter Enters The Trough Of Disillusionment
Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the trends on the rise at various stages of the cycle include augmented reality,...
View ArticleThe Huge Potential Of Location-Based Apps
The growth of smart phones – from a consumer perspective, the iPhone in particular but also Blackberries – has really driven mobile apps into the limelight at a faster rate than almost any technology...
View ArticleVideo: Dave Fleet On Communications Trends And Joining Edelman
Many of you know that about six weeks ago I joined Edelman‘s Digital team. Soon after, I sat down with my new boss, Sylvain Perron – to chat about my career path so far, my thoughts on some key...
View Article20 Social Media Trends for Business in 2011
20 Social Media Business Trends in 2011 View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring....
View ArticleThree Forces Driving Social Customer Support
We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social” in a bubble and...
View ArticleInternet Trends for 2014 Report is a must read
Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker, venture...
View ArticleReflections on the changing digital agency environment
We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that...
View ArticleA Privacy-First Digital Marketing Landscape
TikTok. CCPA. DCIA. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. This wound is mostly...
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